New campaign types have been introduced to Google Ads and its time you started to properly leverage them and bring home the bacon. In this article we will be covering smart shopping campaigns which are essentially a hybrid of standard shopping campaigns and dynamic remarketing campaigns with automatic bidding and larger reach.

Dynamic search ad campaigns utilize Google’s organic website crawling technology to automatically target relevant user-intent based search queries based on relevant website URLs. In this blog entry, we cover everything from best practices to tips and tricks for Dynamic Search Ads.

Facebook Ads optimization is completely different from optimization on other platforms. The nuances of Facebook ads optimization are more dependent on those parameters which don't apply to other platforms like Google ads. By following these optimization tips, you should be able to reduce your cost per conversion and reduce your Facebook ads budget.

It's not uncommon that a person builds out their entire Facebook Ads campaign expecting it to perform really well but instead actually underperforms. There are many factors that can contribute to this, some of them are in your control and some factors are completely out of your control. Today we're going to pick apart each of these contributing factors and diagnose why your Facebook Ads campaign is underperforming.

Many eCommerce brands are cutting down on their advertising efforts due to the Coronavirus and I believe it is actually counterintuitive do so. Hence why, I have outlined 4 actionable tips you can implement to significantly increase your business's ROAS during this unfortunate time.